Metrux enriches every impression with the data DSPs actually need — delivering 20–40% yield lift at sub-50ms latency. No tag tax. No risk to publishers.
For publishers & demand partners in sandbox testing.
The Problem
Publishers lose CPM every single auction because the buyers can't see what they're buying. Thin signals mean lower bids, lower floors, and lost revenue.
Most bid requests carry minimal data — basic URL, device type, and not much else. DSPs underbid to compensate for the uncertainty.
Without contextual and audience signals, premium publisher inventory gets priced like remnant. The gap between bid price and true value is your lost yield.
SSPs route blind. Without knowing which buyers value which signals, auctions go to the wrong demand — costing publishers 10–20% in recoverable revenue.
How It Works
Metrux's proxy wrapper intercepts the bid request and enriches it with 6 categories of real-time signals — identity, context, behavior, geography, quality, and time.
Our intelligent routing engine matches enriched impressions to the demand partners most likely to value them — maximizing competition and floor price.
Publishers see 20–40% more revenue. No integration risk, no latency tax, no changes to existing setup. Just better results from day one.
Signal Framework
Most bid enrichment solutions pick one or two signal types. Metrux covers the full spectrum — because buyers price on everything.
First-party ID resolution, cohort matching, and cookieless audience signals that survive signal loss and privacy changes.
Real-time page classification, topic taxonomy, brand safety scores, and content sentiment — delivered at auction speed.
On-site engagement patterns, scroll depth, session velocity, and intent signals that indicate purchase readiness.
Hyper-local targeting data, DMA-level precision, and geo-contextual overlays that premium local advertisers pay for.
Time-of-day, day-of-week, and recency signals that help buyers apply dayparting and frequency strategies at scale.
IVT scoring, viewability prediction, brand suitability classification, and supply path optimization signals.
Who It's For
You have premium content. Buyers just can't see it clearly. Metrux makes your inventory legible to the buyers who value it most.
Stop guessing. Metrux-enriched inventory comes with the signal depth you need to activate campaigns precisely and reduce wasted spend.
Early Access
We're onboarding sandbox publisher partners now. Drop your email and we'll be in touch within 24 hours.
No commitment. No credit card. Just better yield.